What is the Little Lad?

Search: little lad

Why: Wtf:

Answer: It was a Starburst ad 2 and a half years ago. Bummed that I missed it.

Consider their latest creation: the Little Lad, a slightly effeminate English adult with high-button shoes, pageboy wig, Fauntleroy suit and intermittent falsetto. In a 30-second spot that is now a YouTube favorite, he approaches two young guys at a bus station and goes ecstatic about Starburst's new Berries and Crème fruit chew. He then does a semi-spastic Little Lad dance as he squeals "Berries and cream, berries and cream! I'm a little lad who loves berries and cream!"

And why is an elfin Dickens character dancing in a bus station? Because, duh, who eats berries and cream? Nineteenth-century English boys.

Source: AdAge

The More You Know: Do they even still make those? Was this ad campaign a miserable failure?