I want to see a picture of René Lacoste

Search: René LACOSTE

Why: I got out my boots for fall (even though it was 85 today). Lacoste was a French tennis player in the 1920s (he died in 1996). On the Zappos brand page, he recounts the history of the crocodile logo:

I was nicknamed "the Alligator" by the American press, after I made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from alligator skin. He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey!"

"So my friend Robert GEORGE drew a 'crocodile' which I then had embroidered on the blazer I wore on the courts."

In 1933, René LACOSTE and André GILLIER, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt. The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing - as can be seen in the first catalogue, produced in 1933.

To the best of our knowledge, this was the first time that a brand name appeared on the outside of an article of clothing - an idea which has since become extremely successful.

Answer: Here he is playing (my god, look at that outfit!) and wearing his stuff:

Source: Google Images

The More You Know: In addition to designing the modern tennis shirt and causing pictures like this:

(lol Colgate, omg)

Lacoste won Wimbledon twice, in 1925 and in 1928, and the US Open in 1926 and 1927.